A Warm Send-Off
Concept
Overview: Christmas is a time of making memories with family and friends and getting a break from all the stress that comes from classes. It brings joy and a feeling of warmth when people get to see their loved ones again after being away for so many months.
For the concept, the focus is on the excitement and sense of adventure that goes with traveling home for the holidays. The hope is to give residents a warm send-off and support them with the information that they need to have a smooth move out and a stress-free break.
Keywords: Travel, home, warm, adventure and vintage.
Headline: Warm Wishes, Safe Travels, Happy Holidays
Subheads: All Living Areas Close on Dec. 17 and Here Are Some Reminders Before You Head Home.
CTA: Questions? Contact your RA, RD or the Department of Housing, located in Student Life Building 26.
Designs by: AnnaGrace Call
Poster and Flyer Strategy
What are they: A poster and flyer for college students with information about their Christmas break move out.
Goal: To inform students about when they need to be out of their living areas and what they need to do before they go.
Audience: College students and residents.
Tone/voice: Informative and supportive.
DMB Strategy
What it is: A digital multimedia broadcasting message that comes up on screens to give the important information about move out.
Goal: To show the most important details about move out and to inform students.
Audience: College students and residents.
Tone/voice: Informative and supportive.
Social Media Post Strategy
What it is: An Instagram post that shows the important details about moving out before Christmas break.
Caption: The holidays are here! It’s that time of year to make travel plans! Swipe to see some important reminders.
For more information, contact your RA, RD or the Department of Housing Operations, located in Student Life Building 26.
Goal: To inform students and parents about move out details.
Audience: College students, residents and parents.
Tone/voice: Informative, supportive and excited.