Burrito Wednesday
Concept
Overview: The big focus is to show that the restaurant has fun food options, including the Wednesday special, and a festive atmosphere.
There is a bright and bold design that includes a colorful pattern around a large burrito. By making the burrito large in the deliverables, it is making the burrito stand out and catch people’s attention. People tend to get hungry when they see pictures of food and that can lead to them being more excited to go to the restaurant.
The copy is clear because of the use of important information like what comes in the special and the restaurant hours. The copy is comforting in that it mentions that students can bring a burrito buddy with them to the restaurant.
Keywords: Festive, comfort, fun, colorful, bright and community.
Headlines: On Wednesdays, We Roll and Our Burritos Are Fire!
Copy: Tag your burrito buddy and Features a burrito, rice, beans, a drink and chips and salsa all for $10.
Designs by: Leila Brock
Poster Strategy
What it is: A poster for students with information about the Wednesday special and Cañón 49.
Goal: To inform students about the special and to drive traffic to the restaurant.
Audience: Students, parents and staff.
Tone/voice: Fun, informative, comforting and excited.
DMB Strategy
What it is: A digital multimedia broadcasting message that comes up on screens around campus to give the important information about the Wednesday special.
Goal: To inform students about the special and to drive traffic to the restaurant.
Audience: Students, parents and staff.
Tone/voice: Fun, informative, comforting and excited.
Social Media Post and Story Strategy
What they are: An Instagram post and story that show the important details about the Wednesday special and have fun messaging.
Caption: Cañón 49’s Burrito Wednesday special features a burrito, rice, beans, a drink and chips and salsa all for $10. Tag your burrito buddy! 🌯🔥🌶️ #BurritosWithBuddies
Goal: To increase engagement and to drive traffic to the restaurant.
Audience: Students, parents and staff.
Tone/voice: Fun, informative, comforting and excited.