Facebook Infographic

Strategy

What it is: A social media post that shows the benefits of adopting a pet through its caption and infographic.

Goal: To increase audience engagement, to increase the number of adoptions and to increase the audience.

Audience: Families, parents, adults, kids and people who love pets.

Tone/voice: Fun, joking, informative, personal and sometimes serious.

X Graphic

Strategy

What it is: A social media post that encourages people to sign up for the run and to donate. This is done through the caption and the playful graphic.

Goal: To increase donations, to increase the number of runners in the race and to increase traffic to the website.

Audience: Families, adults, kids, chocolate lovers, runners and people who like to donate.

Tone/voice: Fun, playful, energetic, informative and personal.